Bacardi Trends Report 2024

Bacardi Trends Report 2024. Drinkers seek natural, escapist cocktails in 2024: Developed in collaboration with the future laboratory, the report outlines prevailing trends that may shape the way consumers engage with spirits in the coming year.


Bacardi Trends Report 2024

Looking ahead to the future of the spirits business and cocktail culture in 2024, bacardi commissioned the future laboratory to produce a new foresight report, anticipating. That’s according to bacardi’s 2024.

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